In this study we look at an innovative approach to knowledge management, namely the use of graphical representations for conveying a specific type of knowledge. We focus on business strategy and investigate how this type of knowledge can best be communicated by comparing textual and visual representations. Through a controlled experiment we examine the effect of knowledge representation on understanding and recall of participants in Europe and East Asia. The results show that knowledge visualization is superior to text, independent of culture, and that culture does not have a negative mediating role on the reception of knowledge. However, we also find that subjects underestimate the benefits of visual representations of information for building up knowledge in both cultures. We believe that these findings reveal the hidden benefits of visualization for knowledge work. Communicating knowledge with visual formats or representations thus seems a promising, but undervalued practice for international, intercultural contexts.
Knowledge communication is an essential mechanism to facilitate intra- and inter-organizationalnowledge transfer. In order to improve the efficiency of knowledge communi-cation, organizations need to pay particular attention to the clarity of conveyed knowledge in order not to create confusion, misunderstandings, or misapplication of knowledge. In this con-tribution, we show where and how the concept of clarity matters for knowledge management in general, and for knowledge communication in particular. We review and operationalize the clarity concept so that it can become the object of a systematic management effort. Further-more, we show ways of how clarity can be pro-actively and systematically managed. We have tested our conception of clarity in a survey on clarity in knowledge-focused presentations, and we present the results in this paper. An outlook on future research on clarity in knowledge management concludes the article.
This paper sheds light on the communicative process through which experts and decision makers integrate their domain specific knowledge in decision making situations and argues for the benefit of knowledge visualization. We present a second order model for knowledge integration that reflects the main communicative challenges of such interactions. These are: unequal participation, a lack of common ground, a lack of big picture, and an unconstructive handling of conflict. Presenting results from an experimental study, we show that supporting conversations with an interactive visualization tool moderates the relationships of these communicative challenges and knowledge integration. We find that in the supported condition, conversers rely more on the establishment of common ground and big picture and deal more constructively with conflict.
This paper introduces the new focus Strategy Visualization in the larger context of knowledge visualization and a case study. Strategy Visualization is defined as the systematic use of complementary visual representations to improve the analysis, development, formulation, communication, and implementation of strategies in organizations. Strategy Visualization is thus more than a mapping of measurements, because it aims to engage and activate employees. To do so, the strategy needs to be communicated to the stakeholder’s context where we can learn from knowledge visualization. That’s why Strategy Visualization can be integrated into the established Knowledge Visualization Framework. To do so the paper secondly presents the application of the framework in one case study at the Swiss Federal Institute of Technology (ETH) where the strategy of the project Science City needed to be communicated to various stakeholders. A small evaluation indicates that the strategy to use complementary visualizations was the key for the successful communication of the strategy. That’s why the new research focus Strategy Visualization, the Knowledge Visualization Framework, and the case study are important for researchers in the fields of knowledge management, knowledge visualization, information visualization, strategic management, communication sciences and for practitioners as journalists, or managers.
The efficient, collaborative creation and transfer of knowledge is still a major challenge in many organizations, particularly among different professional groups, such as experts and managers. This paper presents a visual knowledge communication suite that aims at improving the quality of collaborative knowledge communication in face-to-face meetings and in on-line workshops, primarily for synchronous interactions, but also for asynchronous
communication. The paper presents the framework for the developed software and screenshot of its five modules (called ruler, positioner, ideaquarium, tracker and timeliner).
This paper introduces and evaluates the effectiveness of a new visualization method that helps to communicate a complex business process in an organization. A quality development process needed to be established in an education centre for health care professions. Traditional project plans, flyers and mails did not manage to get the attention, present an overview and details and motivate the employees for action. Because visual metaphors are effective for knowledge communication, we developed a customized tube map visualization that illustrates the whole process: Each tube line represents a target group, each station a milestone. The visualization was printed as a poster and located at prominent locations in the organization. The evaluation showed that the tube map visualization is a powerful metaphor to communicate a complex project to different target groups and build up a mutual story. The employees considered it useful because it provides an overview and detailed information in one image and initiates discussions.
This paper presents further research findings on the use of software-based, collaborative visual communication tools for the transfer and creation of professional knowledge in organizational decision making contexts. The paper begins by describing typical knowledge communication situations and summarizes dominating problems in these contexts. It then reports on the real-life experiences in using three visual knowledge communication tools, namely the OnTrack visual protocol tool, the Parameter Ruler application, and the Synergy Map. The application experiences with these tools in four companies show that they can reduce some of the discussed problems. Their main benefits are focus, coordination, documentation, consistency, accountability and traceability. Their major improvement areas are accessibility and flexibility. Implications for further research and for further tool developments are highlighted.
The Use of Visual Metaphors in the Communication of Knowledge
The use of visual metaphors for the transfer of knowledge is a fruitful, but rarely applied communication strategy of experts who strive to convey their insights to others. Although there is a plethora of literature on the benefits of images and metaphors for effective communication, there are only few widely used metaphor templates. In this paper, several possible templates (on four levels) for visual knowledge communication are distinguished and real-life examples of their use are presented. Their advantages and potential risks are addressed. The paper ends with a discussion of future research directions for metaphor-based knowledge
visualization.